VIVEK ASIJA
For more than 20 years, Vivek "Veev" Asija has been a marketing leader at SaaS startups and public companies in multiple product categories. He is the principal of Product Marketing Partners. A consummate storyteller, Veev partners with B2B technology companies to locate their unique position in the market, delivering content and messaging that differentiates the brand and fuels revenue growth.
Storytelling and go-to-market services for the world's best B2B tech companies
SERVICES
GTM Strategy
Explore the market and zero-in on your target Ideal Customer Profile (ICP). We perform rigorous customer and competitive research to uncover customer pain, product needs, and messaging that resonates. We do the heavy lifting, synthesizing insights and partnering with you to build your product roadmap and Go-to-Market (GTM) plan.
Programs & Campaigns
The best marketing is integrated marketing, where your unique point of view and key messages form a consistent drumbeat -- from awareness to consideration to purchase and advocacy. We help plan and execute and can captain an initiative or simply provide an extra pair of hands.
Product Launches
Penetrate the market and get your new products noticed with comprehensive launch planning and execution. We can handle the entire launch, or just key pieces in a staff augmentation capacity, such as collateral development, We leverage our proprietary product launch framework to ensure all the moving pieces stay in-sync.
Sales Enablement
Sharpen the tip of the sword with training, tools, and collateral that empower your reps to win. We write and design sales decks, playbooks, battlecards, e-mail sequences, call scripts and more to help your sales people communicate on-message and close more deals, faster.
Content Development
Be heard in the crowded marketplace of ideas with thought leadership content infused with your unique DNA. We align your go-to-market objectives and target ICP, developing content that breaks through to educate, inform, and entertain. From white papers to to newsletters and podcasts, we develop differentiated thought leadership assets.
Analyst Relations
Move your company into the leaders quartile of the Gartner Magic Quadrant and Forrester Wave. Supercharge your influencer strategy. We are experts in how to position with industry analysts, and we can help you chart a course for long-term, consistent engagement that moves the needle.
EXAMPLES
